Friday, June 18, 2010

The neglected position

Far too long have ad agency neglected small,mom and pop,independent,and medium sized businesses. Oh sure,there is not that big payoff that large corporations pay. Actually I like to be creative and see others succeed ,even if I don't see an immediate payoff . Why? You might ask.The real answer is because I think it is possible for us to cast off this self doubt,fear,mistrust,sense of abandonment,disconnection, and work toward changing this world/reality . A big hero of mine,Mohandas K. Gandhi once said "Strength does not come from physical capacity,but from an indominable will ". Now how does this relate to advertising you may wonder ? It relates in knowing that the power of all is the mind.Advertising is nothing apart from mind.This is why I am DOA-Disciple of Advertising. There are no masters in this game only students and disciples. Arrogance is a real hindrance to creativity. No one walking the Earth has a monopoly on creativity for it flows like water and one must let go completely to receive it. When the student is ready the teachings appear--How open are you ? Those who say do not know and those who know do not say. Hang on the ride may get a bit bumpy.The comfort zone is not near the target. When you are mocked,laughed at,ridiculed,and discredited you're almost home. Now help some other folks and be creative because you've got NOTHING coming. Have a nice day !