Branding is a concept primarily used by large multinational corporations. Yet to small & medium sized businesses it's just as relevant. To me ,branding is about etching your product or service in the mind of the customer. We do that by a variety of ways,but one time tested way is: slogans or tag lines. I'll prove it works! Here are some famous tag lines,see if you can guess them,"The choice of a new generation","You can't drink it slow if it's...","The Real Thing","The Great American Chocolate Bar", "King of Beers". One tag line locally I really love is Steve's Septic Service : We're #1 in the #2 business. Beautiful !! In fact, good tag lines generally become more famous or well known than the company name,but it's the association that makes it count. That's why abstract thinking is so difficult for many people because it's hard to think of something that has no or limited relation to other things . That's why we have categories,groups, and collections.
I started talking about branding and branding is You ! You are the brand. So what kind of tag line will you use to go with your company name or corporate identity? Contact me, I can probably help you. I've seen people spend lots of money on names and logos and create no tag line or slogan. CRAZY!! In the examples above, the companies are: Pepsi, Quik, Coca-Cola, Hereshey, Budweiser. I'll close with one of my old time favorites,comes from the 50's: The best candy on Earth comes from Mars ! They make M&M's, they convinced me.
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